Privacy Policy & Accessibility

1. Information We Collect

Madera Ambulatory Endoscopy Center ("MAEC," "we," "us," or "our") operates this website at maderaendo.com. We collect information in two ways:

Information you provide directly

When you fill out our contact form, we collect:

• Your first and last name
• Your email address
• Your phone number (if you choose to provide it)
• The subject and content of your message
• The language preference of your visit (English or Spanish)

We ask that you NOT include detailed medical information, test results, or other Protected Health Information (PHI) in contact-form messages, because email and web forms are not a secure medium for sensitive health data. If you need to discuss medical details, please call our office at (559) 673-4000.

Information collected automatically

When you visit this website, our systems and analytics tools automatically collect:

• Your IP address
• Your browser type, version, and operating system
• The pages you view and the time spent on each
• The website (if any) that referred you to us
• Approximate geographic location derived from IP address
• Date and time of your visit

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and questions
• Schedule and confirm appointments when you contact us
• Improve our website's content, navigation, and performance
• Understand how visitors find and use our site (via Google Analytics)
• Detect and prevent fraudulent or abusive use of our contact form
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We do not use your information for targeted advertising.

3. How We Share Information

We share information only in these limited circumstances:

• With service providers who help us operate this website and respond to you, including:
  • Lovable Cloud (website hosting and contact-form processing)
  • Google Analytics (anonymized website usage analytics)
  • Email delivery providers (for sending contact-form responses)
  These providers are contractually required to use information only for the purposes we direct.
• With our medical staff, as needed to respond to inquiries that come through the contact form.
• When required by law, such as to comply with a subpoena, court order, or other legal process.
• To protect the rights, safety, or property of MAEC, our patients, or the public.

We never share contact-form submissions with marketing companies, data brokers, or social-media platforms.

4. Cookies & Analytics

This website uses cookies — small text files stored on your device — to:

• Remember your language preference (English or Spanish)
• Measure website usage through Google Analytics 4 (anonymized)
• Maintain basic site functionality

You can disable cookies in your browser settings. Doing so may limit some website features (for example, your language preference may not persist between visits).

We use Google Analytics 4 with IP-anonymization enabled. We do not share analytics data with Google for advertising purposes (Google Signals is disabled). For more information about Google Analytics, see Google's privacy policy.

5. Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the following rights regarding personal information we have collected about you:

• Right to Know — You may request a copy of the personal information we have collected about you in the past twelve (12) months.
• Right to Delete — You may request that we delete personal information we have collected about you, subject to certain legal exceptions.
• Right to Correct — You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing — We do not sell or share your personal information for cross-context behavioral advertising. There is therefore nothing to opt out of, but you have the right to make this request.
• Right to Limit Use of Sensitive Personal Information — We do not use sensitive personal information for purposes beyond providing the services you request.
• Right to Non-Discrimination — We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, contact us by phone at (559) 673-4000, or by mail at the address in the "Contact Us" section below. We will verify your identity (typically by asking you to confirm details we already have about you) and respond within 45 days as required by law.

6. Children's Privacy

This website is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us so we can delete it.

7. Data Security

We use industry-standard safeguards to protect the information we collect, including:

• HTTPS encryption for all data transmitted between your browser and our website
• Encrypted database storage for contact-form submissions
• Restricted access to submission data — only authorized staff can view
• Regular security updates to our hosting platform

No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. If you have concerns about transmitting sensitive information, please call us instead at (559) 673-4000.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. For material changes, we may also post a notice on our homepage. We encourage you to review this policy periodically.

9. Accessibility Statement

Madera Ambulatory Endoscopy Center is committed to making our website accessible to people of all abilities, in accordance with the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA.

What we have done

• Designed the site with semantic HTML and ARIA landmarks for assistive technologies
• Maintained a minimum 4.5:1 color contrast ratio for body text and 3:1 for large text
• Made all interactive elements keyboard-accessible with visible focus indicators
• Added descriptive alt text to all meaningful images
• Built forms with explicit labels, error messages, and ARIA descriptions
• Respected the prefers-reduced-motion setting for animations
• Tested with screen readers including VoiceOver and NVDA
• Translated the site into Spanish to serve our bilingual community

Ongoing effort

Accessibility is an ongoing commitment. We regularly audit the site and fix issues as they are identified.

Reporting an accessibility issue

If you encounter a barrier on this website — a page that doesn't work with your screen reader, content you can't access with a keyboard, text you can't read, or anything else — please tell us. We will work to fix it promptly.

• Phone: (559) 673-4000
• Ask for: "Website Accessibility"

Please include the page URL where you encountered the issue and a brief description of what didn't work. We aim to acknowledge accessibility reports within two business days and resolve them within 30 days.

10. Contact Us

For privacy questions, accessibility reports, or to exercise your California privacy rights: